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Copywriting Industry and Advertisement Scams: A Review

Copywriting is one of the most successful careers you can have today. If you are good in writing and using promotional language, then you can be a great copywriter. Amongst us are copywriters earning six figures in a month , and some who have established their own companies to earn twice as much. Copywriting is a way of writing content, promoting a particular person, company, or business concept, prompting interested people to invest. Copywriting for the advertisements and copywriting for the websites exist. The former promotes a particular product or service through targeted words that compel readers to spend money, while the latter is a bit simpler targeting readers less than search engine bots. Who Can Do it? Well, this is a freelancers ’ world. Today, anyone can flaunt as anything with some money and a fast Internet connection. But the real success lies in the work you do. You cannot just write anything and get it promoted overnight. You should develop that kind of...

Rethinking and Revising Imagery

By Edward C Patterson Imagery in a novel is essential to lock into the reader’s five senses. When we are vomiting our draft guts out, we sometimes (not sometimes . . . we do it indubitably) over-image or . . . under-image. Finishing imagery for the reader is what we are about as novelists. Without similes or metaphors — without those attacks on the reader’s senses, we are nothing more than court reporters. Now I don't want to demean the reporter’s trade. Dickens began that way and managed to spray his works with the crisp rat-tat-tat of journalistic style that still smacks of genius today. Twain did the same thing. A bit of second person extrapolation can fit into everyone’s work, and should, but effective imagery means tight writing. It also means a palette selection from a defined range of colors. It means reigning in your more spleen-based inclinations to take-off into a self-indulgent peregrination akin to Melville’s devoting a long chapter in Moby Dick to discuss the ...

Popular Idioms and Usages Part H

Here goes the Hth part of the series. Please voice your comments at the bottom or email me using the link provided. Have a nice day : A general way to wish someone good. Have an axe to grind : Have an underlying thought. He who can, does; he who can’t teaches : A general saying, abusing those who speak too much without doing anything. Heavy metal : Hard rock music, with electric equipments. Het up : Agitated High five : The celebrating slapping of hands two people do with hands held above the head. High on the hog: Affluent and well-fed. High time: The right time for doing something. Hit the ground running: Get off to a fast start. Hit the hay: Get to bed. Hobson’s choice: A situation without any choice. Hocus pocus: Magic tricks. Hoi polloi: The commons. Hoist by your own petard: Trapped in your own snare. Hold a candle: To aid or assist. Hold a torch: To aid or assist, similar to the above. Hold your horses: Be patient. Hooray Henry: A loud extravagant upper...

Punctuation Tip: When and When Not to Use the Colon

Some time back, I had published two articles on punctuation , one on using commas correctly and another on using quotation marks and italics correctly . As I believe time is now high to come back to the topic, here is a post on using the colon correctly. Colon (:) is one of the oldest punctuation marks in use in English for more than four centuries. Here is where you will use a colon in written language. Shows What Follows The major use of a colon is to show you what follows after a related statement has been made. The colon in this regard attracts attention to a list of items or an explanation. For instance: During my holidays, I occasioned to pass through these places of interest: the Stonehenge, the Taj Mahal, and the Angkor Wat. Fast runners have a common motto: Take deep breath, focus on the target, and rush it. Separating Quotes We use the colon to separate any quote from an independent clause that introduces the quote. John’s deductions came out true, based ...

Special Post: Tributes to Monilal

Monilal (38), one of my favorite film and serial actors from Malayalam, is not amongst us today. He died in a road accident on Saturday, 16 May. A talented comedian and good character artist, Monilal appeared in many Malayalam TV shows and some films. The accident happened at about 10:30 nearby Kazhakkuttam, Trivandrum . Head seriously injured, Monilal and his co-rider were rushed to the Medical College Hospital , Trivandrum , but he could not be saved. By early morning, Saturday, he died. ‘Indumathi Chandramukhi,’ ‘Sathi Leelavathi,’ ‘Thiruda Thiruda,’ ‘Aliyanmarum Penganmarum,’ and ‘Mahatma Gandhi Colony,’ are some of the programs in which he performed. All our heartfelt tributes to him. Image Credit: WebIndia123.com Copyright © Lenin Nair 2008

Editing Blues: Some Tips to Edit Your Writing

Friends, I have a very low opinion of my own editing. I tend to write a lot, but when it comes to editing, I tend to forget too much. I forget my own rules of thumb, what I know already, and err on silliest rules of grammar. That’s why I get sometimes rejection at Constant-Content when I submit my articles for the first time. But later on, I sit a few hours picking out minute errors in the article. Only afterward do I get the approval from the editor. When this issue persisted, I went ahead and raised a thought in their forum, attracting other writers’ opinions about editing. Here are some of the opinions I got from some of those authors and some of mine. Font Zoom When I write in MS Word, I always keep the font at New Times Roman 12 pt. But the zoom level is very high at 180 %. This monster zoom enables me to see my writing very clearly and find out mistakes easily. Mostly, one read-through is enough to spot most errors. When the letters are larger and stare right at y...

Popular Idioms and Usages Part G

Though not attracting a wide readership, the series , which is promised to complete in about 26 parts, unless otherwise stated, continues now with the Gth part. I would like to point out something about the previous entries, which attracted comments from some readers. There is a miscalculation happening, I guess, from my American readers. Some usages, which are not in popular use in American English (which is not the only a form of English in use today) are included in the various parts in the series to their disapproval. But English in many different regions across the world uses them. English is not spoken only in the US for sure. And there are more English speakers in my country than even in the UK . So, it is apt to put all the available usages and idioms in the series whether they are being used or not. Generation X : The generation of people born during the 60’s and 70’s. It originated from a novel from Charles Hamblett and Jane Deverson in 1960. Genius is o...