Marketing executives know the importance of press releases more than anyone else does. Press release submission is one of the greatest ways to promote your blog posts. Just as social media submissions, writing press releases for each of your posts can generate a huge amount of traffic as well as build some more links.
Why Press Releases?
The two major reasons people submit press releases are building backlinks and generating traffic. In order to get high quality backlinks aiding in SEO, you need to submit press releases with anchor text links to your sites. High traffic press release sites help you with direct traffic as well.
You should know that not every press release site gives you enough benefits. Some of the sites do not even give you what you are looking for—a DoFollow link. Such sites are not good for your link building campaign. Also, there are sites which get higher traffic than others. I have checked the Alexa rankings of these sites and have found quite a few that get great amount of traffic, and some, which get high rankings for their releases.
With this information, I have organized the list into two sections—those which give you real benefits and those which don’t. I have included those sites which have high traffic into recommended sites section, even if they don’t give you anchor text benefit.
I really don’t understand why Mashable’s list recommends some useless press release sites out there, and one site (Press-base.com) is not even in existence now.
The numbers within the brackets are the PageRank and the Alexa rank respectively.
Recommended Press Release Sites
Here is the list of all the press release sites, I have found to be valuable to submit your releases to. The links from these sites are highly advantageous for SEO.
1. NPR.org (8; 1,615): NPR (National Public Radio) is a non-profit organization that gives out news in podcast form. You can send in story ideas (if you really got something big) with relevant links on your site. If selected, the release will fetch you huge traffic.
2. PRNewsWire.com (8; 5,879): This is by far the best press release submission site. However, the service is not free. If you have enough money to spend, create an account, and you will get your releases ranked quite high and get a lot of other benefits.
3. PRWeb.com (7; 5,722): Another great press release site. This is also not free to join. But the benefits are great, just like PRNewsWire.
4. BetaNews.com (7; 2,777): This is a high traffic DoFollow press release site. The news submissions are mainly on software, though you can submit any news here. It’s free to join, though releases are moderated.
5. PR.com (6; 19,800): DoFollow links are available. High traffic site. You can also place images and banners. It has a paid plan that gives you full benefits.
6. PRLog.org (5; 15,881): One of the best. The press releases submitted are ranked high in SERPs (Search Engine Result Pages). Though you can’t target keywords through anchor, you can get direct links and traffic.
7. 1888PressRelease.com (5; 53,231): It gives you DoFollow links and Report Spam facility. Another cool feature is that the press release page displays your site live through a frame. It also has paid plan with more benefits.
8. OpenPR.com (5; 39,533): This is a high traffic PR site. You can't get targeted backlinks with link anchor text. However, you can get links directly from the URL.
9. 24-7Pressrelease.com (3; 43,115): DoFollow link is available and comments section is included for people to comment on your release. It’s not a free service, though.
10. Free-News-Release.com (5; 50,837): You can target keywords well with your specific URL from this service.
11. Free-Press-Release-Center.info (4; 84,418): You can place DoFollow links on the release with targetable anchor keywords and general contact information with your site’s address at the bottom. The releases are available to download as PDF files, which can be virally distributed. Upgrading the membership, you can target more keywords through more text links.
12. PressAbout.com (5; 101,871): WordPress-like design. You can get backlinks from the press release by putting HTML anchor code with appropriate keywords. Commenting option is also available.
13. I-NewsWire.com (PR: 3; A: 61,517): You can have DoFollow links from your release and have a more information snippet with your site’s link.
14. PRBuzz.com (4; 234,682): This one also gives you a preview of your website in a big widget just like 1888PressRelease.com. You can get DoFollow links and email links, but it seems the anchor cannot be placed.
15. PRLeap.com (6; 46,708): You can target keywords on your release with anchor text links. Also place additional links in your contact information. Press releases are well formatted without a lot of advertisements, and you can even include images.
16. TheOpenPress.com (4; 78,500): You can get targetable text links.
17. ECommWire.com (4; 134,964): Low traffic E-Commerce press release site. It gives backlink from a Related Website snippet on the top. This link can include anchor text. The site is good for E-Commerce websites.
18. Free-Press-Release.com (4; 5,928): Though the site design is rather messy, the traffic is high. Also, you can place your banners on the press release submitted pointing to your site.
19. PR-Inside.com (4; 11,457): Though you can get links, it seems that the link anchor text cannot be chosen. Since it’s a high traffic site, you can target some visitors.
20. PR9.net (4; 75,106): You can’t take links with anchor. But a contact widget can contain your website link (DoFollow) and a link to email address. This can give you direct traffic from this link, though you can't target keywords.
Not Recommended Press Release Sites
Here is a list of sites that we haven’t found quite useful. However, most of them have paid plans, which hold some promise.
1. ClickPress.com (5; 60,474): Not recommended. It doesn’t give you backlinks from the press releases. Also, the website link given at the bottom of the release is a redirect. So, no link juice whatever. Steer clear of this site.
2. PRCompass.com (3; 147,280): Low traffic site. You can’t target your keywords by anchor text in the link you get, since URL is directly linked.
3. NewsWireToday.com (5; 60,181): Links are not given. Only Premium service holds any value, and it is expensive.
4. PressMethod.com (4; 105,378): The releases can’t contain links with targetable anchor text. Also the only link given at the bottom of each release is highly inconspicuous. The general site design is not appealing, with too small letters.
5. PRUrgent.com (4; 114,549): This one gives you the ability to place only URL, and no anchor text. Also, the traffic is minimal.
6. Express-Press-Release.net (3; 119,654): Links are not activated in the free service. Only paid service has better ranking and SEO benefits.
A site’s ranking can be increased quite high by submission of press releases with relevant links. Also, you have great benefit through direct traffic. Please comment about other press release sites, which we haven't covered in this list. [Edit: With Ms Angie H's comment, I have included OpenPR in the list. If you have any other recommendations, please update through comments.]
Copyright © Lenin Nair 2008