Enable Individual Meta Descriptions to Different Blogger Blog Posts

A blogger should well understand the importance of enabling Meta description tags to their blogs. In self-hosted blogs, this is pretty easy as it is a matter of editing the head content. However, in Blogger blogs, you can normally edit the Meta tags only for the home page, and not for individual posts. If you enable Meta tag on home page, it will be duplicated over all your posts, causing you to have duplicate Meta tags (Google Webmaster Tools can indicate this). Here is a trick with which you can have individual Meta description tags for each of your posts in Blogger.

Since adding Meta description to every individual post is rather difficult (particularly when you have hundreds of blog posts), you can make the post title itself act as the Meta description. It will get you individual description tag for each post, and it is very good for the site’s SEO.

Make sure that you have a very descriptive title for each post. That helps to rank high in search results. Follow these steps:

Step 1: Edit the Template HTML

Go to Layout->Edit HTML. Find <b:include data='blog' name='all-head-content'/> tag. This is where you add your Meta tags.

Step 2: Add Individual Meta Tag Code

Now, underneath this tag, add the following code:

<b:if cond='data:blog.url == data:blog.homepageUrl'>
<meta content='The Description You Need.' name='description'/>
<b:else/>
<meta expr:content='data:blog.pageName' name='description'/>
</b:if>
<meta content='Keywords you need separated by comma' name='keywords'/>

You have to edit the Meta description and keywords to match the content of your blog.

Once done, the Meta description for each post will be different, and the Meta keywords tag will be the same for all. If you need to have individual keyword Meta tags, you have to edit it manually for each individual post URL. That is pretty difficult. Also, having a Meta description tag itself is good for high SERPs.

Copyright © Lenin Nair 2008