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Enable Individual Meta Descriptions to Different Blogger Blog Posts

A blogger should well understand the importance of enabling Meta description tags to their blogs. In self-hosted blogs, this is pretty easy as it is a matter of editing the head content. However, in Blogger blogs, you can normally edit the Meta tags only for the home page, and not for individual posts. If you enable Meta tag on home page, it will be duplicated over all your posts, causing you to have duplicate Meta tags (Google Webmaster Tools can indicate this). Here is a trick with which you can have individual Meta description tags for each of your posts in Blogger.

Since adding Meta description to every individual post is rather difficult (particularly when you have hundreds of blog posts), you can make the post title itself act as the Meta description. It will get you individual description tag for each post, and it is very good for the site’s SEO.

Make sure that you have a very descriptive title for each post. That helps to rank high in search results. Follow these steps:

Step 1: Edit the Template HTML

Go to Layout->Edit HTML. Find <b:include data='blog' name='all-head-content'/> tag. This is where you add your Meta tags.

Step 2: Add Individual Meta Tag Code

Now, underneath this tag, add the following code:
<b:if cond='data:blog.url == data:blog.homepageUrl'>
<meta content='The Description You Need.' name='description'/>
<meta expr:content='data:blog.pageName' name='description'/>
<meta content='Keywords you need separated by comma' name='keywords'/>
You have to edit the Meta description and keywords to match the content of your blog.
Individual Meta Description for each Blogger blog posts

Once done, the Meta description for each post will be different, and the Meta keywords tag will be the same for all. If you need to have individual keyword Meta tags, you have to edit it manually for each individual post URL. That is pretty difficult. Also, having a Meta description tag itself is good for high SERPs.

Copyright © Lenin Nair 2008



  2. Thanks for the information,I'v been looking all afternoon. and I found it here all my pages have the same keywords an same description.Thanks to you i can now change them.
    Thanks again,

  3. Great post! Valuable info -- I've wondered how to do that in Blogger :-)

  4. outstanding! thanks so much for your clear explanation and help.

  5. Mac, thanks for the comment. Good to know I could help you out. For more, subscribe to the blog and follow in Blogger.

  6. Thanks for the info. I added that to my site over the weekend but the descprition is still not showing. My blog gets spidered a alot so i wonder if i did it wrong. Can you have a look and see if i di it right.

    Secondly how did you add the feedburner links at the bottom of you homepage

    many Thanks

  7. Fashion Ivy, thanks for the comment. I had visited your blog and found the individual descriptions have been enabled perfectly. Make also sure that the apostrophes in your titles are replaced (escaped) with the apostrophe escape character: &apos; This is important because otherwise your individual meta descriptions will not work.

    In order to get Feedburner links just as in the blog, just see these :
    Topic specific RSS feeds
    Enabling more than one feed item using FB

  8. It took me a long time to find this information. Thank you very much. Excellent work.


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