Skip to main content

Copywriters, Who Are They?

Copywriting is the art of writing website content, meant to introduce a particular product or service in the form of an advertisement or for Search Engine Optimization (SEO). A piece of copywritten content, if written by a professional, is usually so well written that they will interest in purchasing the product.

Advertisement copywriting and SEO copywriting are two different areas of copywriting expertise. It is important for you to understand what each of them is.

In the case of advertisement copywriting, what a copywriter does is rewrite the product description of the product to be promoted and let the readers know of the importance of the product. This website copy is well optimized to delve into the minds of the readers and gives them a psychological prompt, which will eventually make them purchase the product.

For becoming an advertisement copywriter, you need great command over the language, with huge enough vocabulary to make people feel. Your language should be so concrete that it should bind the eyes of the reader on to the screen and make him read the content. And it should speak for the reader, feel for him, argue for him, and eventually buy for him.

In case of SEO copywriters, the thing is different. Here, you have to achieve two things primarily. Search engine rankings, and readership from ordinary people. SEO copywriters are usually hired to create search engine-tailored content. The content, which contain special keywords in an optimum density, making the search engine bots feel that the content is important enough to be displayed as a result for the targeted keyword.

SEO copywriters, however, need also to address the general readers. So, they cannot overuse the keyword, making the content seem like jarring repetition of something, which will push the reader out of the page. So, it is a skill to be able to target customers and search bots and please them both. It is assessed that the SEO copywriter needs to have a minimum keyword density of 2 % for a particular keyword. Although this is a low number and apparently easy to achieve, it is very difficult unless you have a great vocabulary and command over the language.

It’s a definite skill to write good copies, whether it’s for advertisements or for SEO. This skill is a highly demanded one, since a skilled copywriter is extremely valuable. They cause the product purchases, and promotions. So, they are the real marketing executives. Good talent never comes cheap.

Copyright © Lenin Nair 2008

Comments

Popular posts from this blog

Power of Short Sentences

Post dedicated to Thomas Hardy (see History Today below). There are monster sentences like the one you encounter as the first paragraph of Oliver Twist by Charles Dickens . One of my friends, whom I am getting equipped for his IELTS ( what is this? ), told me that the examination recommends long sentences. In writing classes also, I guess it’s longer sentences most tutors promote. But indubitably shorter sentences are more powerful . We will see why. Take a long sentence for instance: Tom Cruise, one of the finest actors in the whole world, is perhaps the most powerful celebrity to exist ever according to Time Magazine, but many people still dispute this fact and point out that there are more powerful and popular actors than Cruise, though they were unsuccessful in providing the total number of fans, who liked the films of those actors. This is a long sentence and it is very confusing . Though it has a logical construction and conveys a meaning, it falters in many occasions and seems

Creative Writing: Crafting Characters With Emotional Appeal in Mind

When you read the greatest fiction works ever, have you ever asked what was so compelling about them that you not only kept reading it, but you ended up reading all other major works of the writer? It may well be because the writer touched your emotional quotient quite a bit. Every reader has a unique taste . Some like to read suspense thrillers , some tender love stories, and some others dark horror and bloodshed stories . That’s why there are all sorts of genres out there. When a writer gives you what exactly you want, you will keep reading. Here we come to the emotional appeal. Character Imperfection Perfect characters may not always be the upshot of a writer’s deliberation. It may well be due to ignorance . Usually the upcoming writers take it for granted that if they create perfect characters, they will be able to garner a bigger audience . It is not true. You have to ask yourself what a character would do in a particular situation. Perfect characters—perfect gunmen, perfect

Another Tiny List of Confusables

Earlier, you may remember we published a list of confusable words . Here we are again, with such a list of words. Abjure/Adjure: Abjure means "to formally renounce (give up) something" such as a position. Adjure on the other hand means 'to appeal to' or 'solemnly order'. The governor decided to abjure his position due to political pressure. Normally, adjuring to the subordinates doesn't give many results. Amount/Number: Use amount when you have uncountable subject. Use number when it is countable. The amount of love one gets depends on the number of friends one has. Appraise/Apprise: Appraise is the word applied to quantitative evaluation of something. Apprise means 'communicate' or 'inform'. Appraising diamonds is the work of an expert. Joe apprised me of the schedule of events. Attorney/Lawyer/Solicitor: These terms are highly misinterpreted and confused by many people. Let me clarify. In the US, an attorney is any member