Skip to main content

Ten Tips to Write Great Content

Great content is very important, and you know it very well. I don’t have to stress this point any further. But most of the blogs, articles, or any other content many people write just suffers failure. You are not putting in your effort in writing the best you can come up with. There can be many reasons for this, but your hard work can well help you come up with great content. Here are some tips, mainly tailored toward writing online (in blogs and social media).

1. Arrest your readers with title: The importance of title is never to be underestimated. The title is what makes your readers come and read your content. Writing big titles like “How to seal a link exchange deal?” “How to make money indefinitely from home?” will rivet the attention of all readers. I had stressed its importance in a former post here.

2. Giving justice to the title: The title says something and your article says something entirely different? You are more likely to find this problem with amateur writers. You may come across advertisements in social networking sites from amateurs. I do. All these ads carry great titles, but we get pissed off soon at the fact that they do not carry any justification to their titles. They do not carry content!

3. Tell them: Importance of speaking to your readers cannot be stressed more. You are there due to your readers. So, speak to them, and tell them what you want to tell. This is extremely important. You are getting read by a very vast, diverse community. So, having a general idea of the age group, knowledge level, etc., of your readers can do wonders.

4. Your readers are not dumb: None of your readers is dumb. They can well estimate the value of something you are telling them. So, unless you do research enough and give them valuable suggestions, you WILL NOT be read.

5. Honesty is the best policy: Don’t sound honest, be honest in your opinions. Tell them what you know yourself, see the bottom tip about ‘assume.’

6. Importance of Resources: Anything you used for your research? Mention them in the article. All research information is important and gives credibility to the article you are writing. However, this is important for blogs. Certain online article marketing sites like Constant-Content may not allow links.

7. Importance of being concise: If you write some valuable content in paragraphs, each of which spanning two pages, in very small letters, then your reader can get to bed faster than you can imagine. So, have streamlined navigation like bulleted lists, numbered lists as you read now, or subheadings. Paragraphs in online writing must be small with two or three sentences only.

8. Diversions???: Topic diversion is not expected. When you deal with a topic, you deal with only that topic. You should not go out of it; that will get your reader bored easily. Stick to the topic.

9. Being unique in voice: Do not sound like others. You have a unique voice in yourself that resounds your personality and creative prowess. Use it to its maximum.

10. Assuming: Somebody said, “Assuming is making an ass out of u and me.” I don’t remember who, but I respect whoever he is.

Also, it is very important to keep doing it. Keep writing, and you will develop a unique voice from within you. Reading great authors is really important since it gives you inspiration, which eventually will guide you to the best writing you can do.

Copyright © Lenin Nair 2008


  1. Thank you for sharing this solid primer on writing.
    While following those tips may not "create great content", it does provide a reasonable assurance of quality writing.

    Good job!

    Of course, reading excellent material also helps develop a finer taste for writing too!

  2. I have one more tips to add-
    Research your keywords and use it through out the content.Keywords help your content by making it more findable in search engines.

    There is no meaning of a great content when nobody is able to find it.

  3. Dr. Sandy, thanks for your comment, and the good suggestion. Good to see you enjoyed the post.


  4. Great tips on blogging. I am still an amateur. But your advice is very useful. Thanks


Post a Comment

Comments are moderated very strictly

Popular posts from this blog

Power of Short Sentences

Post dedicated to Thomas Hardy (see History Today below). There are monster sentences like the one you encounter as the first paragraph of Oliver Twist by Charles Dickens . One of my friends, whom I am getting equipped for his IELTS ( what is this? ), told me that the examination recommends long sentences. In writing classes also, I guess it’s longer sentences most tutors promote. But indubitably shorter sentences are more powerful . We will see why. Take a long sentence for instance: Tom Cruise, one of the finest actors in the whole world, is perhaps the most powerful celebrity to exist ever according to Time Magazine, but many people still dispute this fact and point out that there are more powerful and popular actors than Cruise, though they were unsuccessful in providing the total number of fans, who liked the films of those actors. This is a long sentence and it is very confusing . Though it has a logical construction and conveys a meaning, it falters in many occasions and seems

Creative Writing: Crafting Characters With Emotional Appeal in Mind

When you read the greatest fiction works ever, have you ever asked what was so compelling about them that you not only kept reading it, but you ended up reading all other major works of the writer? It may well be because the writer touched your emotional quotient quite a bit. Every reader has a unique taste . Some like to read suspense thrillers , some tender love stories, and some others dark horror and bloodshed stories . That’s why there are all sorts of genres out there. When a writer gives you what exactly you want, you will keep reading. Here we come to the emotional appeal. Character Imperfection Perfect characters may not always be the upshot of a writer’s deliberation. It may well be due to ignorance . Usually the upcoming writers take it for granted that if they create perfect characters, they will be able to garner a bigger audience . It is not true. You have to ask yourself what a character would do in a particular situation. Perfect characters—perfect gunmen, perfect

Another Tiny List of Confusables

Earlier, you may remember we published a list of confusable words . Here we are again, with such a list of words. Abjure/Adjure: Abjure means "to formally renounce (give up) something" such as a position. Adjure on the other hand means 'to appeal to' or 'solemnly order'. The governor decided to abjure his position due to political pressure. Normally, adjuring to the subordinates doesn't give many results. Amount/Number: Use amount when you have uncountable subject. Use number when it is countable. The amount of love one gets depends on the number of friends one has. Appraise/Apprise: Appraise is the word applied to quantitative evaluation of something. Apprise means 'communicate' or 'inform'. Appraising diamonds is the work of an expert. Joe apprised me of the schedule of events. Attorney/Lawyer/Solicitor: These terms are highly misinterpreted and confused by many people. Let me clarify. In the US, an attorney is any member