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Why I Love Woopra? A Review of the Revolutionary Web Analytics Tool!

Woopra is a new entrant to the sprawling array of web analytics tools, led at the front by Google Analytics. Several innovative analytics tools are already there, such as Crazy Egg, with their click heat map overlay, Sitemeter, Feedjit, and Statcounter with live analytics, etc. But I couldn’t find one better-equipped than Woopra. Here we will see Woopra's features through various screenshots. Please click on the screenshot to enlarge. To learn more about web & digital data analytics, visit ZoomOwl.


Woopra Software Main Page


Woopra is currently in its Beta stage, and provides free site traffic analytics. Right now, the sites allowed should not have more than ten thousand visits daily. The program doesn’t simply count any visit above that limit. Also, signing up on Woopra may well take a long time to wait, since they are clogged with new sign ups. I recently got approved by them for Beta testing.

Woopra is loaded with features, not found in normal analytics tools. Unlike other analytics tools, Woopra can give you analytics from a standalone Java software on your system, as well as online. The standalone software feature is perhaps the first among the traffic analytics tools. The interface is mesmerizing and extremely quick. Thanks to Java. The download required is only about 4MB, and you need the latest Java.

Feature List

I will go through the major features. On the dashboard, Woopra gives you the daily visits, pages on the site visited, number of times each page is visited, search queries and search engines, world map to know the location of each visit, and referral websites sending visits.
Woopra Analytics Dashboard
Woopra Dashboard

Its analytics tool is similar to any other, with all major statistics collected. Check out the screenshot. I have carefully hidden all my important traffic statistics with a deep blue shade, since it embarrasses me (;-))
Woopra Home page screenshot

Woopra gives live traffic analysis unlike Google Analytics. The desktop application alerts you every time a visitor comes, and gives details such as the visitor location, IP Address, referral path, search query, visitor’s actions, pages browsed, time spent, browser used, operating system, and screen resolution.

Location Map

Woopra has a wonderful map feature, which updates and blinks at the exact visitor location, whenever a visitor comes. The country and exact place are shown on the map, with the number of live visitors from that country. The map can be zoomed and moved about; also, it can be seen in full screen. Look at the screenshot below, taken when I myself visited CuteWriting.

Woopra Analytics


You can tag your visitors. For instance, you can name him if your friend visits your site and you know his IP address and precise location. Once tagged, Woopra will recognize when the person comes again. This is a great way to track returning visitors and subscribers.

Woopra Live Chat

This is why I love Woopra the most. I can chat live with any of the visitors coming to my pages. Whenever a visitor comes to my site, the ‘start conversation' button on the visitor details list is activated. On clicking it, a direct connection can be established with the visitor and chat with him/her. Here are the screenshots of that, when I chatted with myself.

Woopra Live Chat

Woopra Live Chat

Woopra Live Chat

Woopra Live Chat


A week ago, I got the opportunity to chat with a lady from Croatia through Woopra. Watch out for me, I may some time chat with you too.

Event Notification

Another great feature is Event Notification. Within Woopra you can create be notified of certain events. For instance, if you wish to be notified when a visitor clicks on a particular link or advertisement on your site, create an event notification for that. You can target specific visitors or visitors with specific attributes like a common location or a particular browser.

Woopra Event Notification Screenshot

Woopra Event Notification Screenshot

Woopra Event Notification Screenshot


Last version of Woopra had several bugs, which are fixed in this version. In the last one, chatting had a minor issue. I couldn’t initiate conversations with any of my visitors. But in this version, this is fixed. You can advertise your products directly on to Woopra desktop client interface. Please see the Woopra main screenshot at the top; you can see advertisements on the right-most side. Once this application is out, these advertisements will be highly popular and will get several thousands of impressions. On the whole, Woopra seems to be out to win.

Comments

  1. Very thorough review Lenin, well done.

    Mike

    ReplyDelete
  2. Thanks for the comment Mike.

    ReplyDelete
  3. Awesome post. I havent heard of this analytics platform and will definitely introduce it to our client base. I have a question for you though. Does the system allow for historical processing of goal funnels? This is one of Google Analytics drawbacks, as you can not run a custom funnel for a page progression that you choose, from a previous point in time.

    Again - Thanks for the review!

    ReplyDelete
  4. Thanks for the comment.

    In place of goal funnels, as you will read in the review itself, Woopra has a feature called event notification. Since I never used goal funnels in Analytics, I can't quite say how it compares to this. But the feature is basically thus: you start an event notification with any event such as ad click, click on external link, particular page on your site, visitor coming from particular location, browser, etc., and start the event. It has statistics which will show you which user acted according to this notification.

    I hope it answered. Thanks.

    Lenin

    ReplyDelete
  5. Indeed, very good Review. Just started Woopra Myself. Got cut off at 10.000 visitors though, but has soem very cool features. Only had succes on one chat invitation though. People are pretty weary of that blue popup, probably think it's spam

    ReplyDelete
  6. Hi, MS Analytics, thanks for the comment. Yes indeed that 10k limit is troubling. About the chat, I had a few success chatting with few of my visitors, though most as you say fear it is spam, hehe!

    ReplyDelete

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