The world of search engine optimization (SEO) can seem like a mystery to some people. Whilst there are many guidelines out there that can teach you the basics of SEO, a balance will always need to be struck between writing engaging and authoritative content and following the rules of SEO in order to ensure that your texts are optimized for search engines. With the release of Google Panda last year, the lines between once holy SEO ground rules such as keyword density against the need to create high-quality, fluid text have become blurred. However, being aware of the biggest pitfalls of SEO with regards to web writing remains absolutely vital for your writing career. Google Panda : The codeword “Panda” was used to describe the wide-ranging update that Google rolled out across its entire search engine last February. Panda concentrated itself on delivering the best search results possible to web users and Google took great care to actively demote those websites from search res
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