Skip to main content

Web Writing and SEO – How to Combine the Two…

The world of search engine optimization (SEO) can seem like a mystery to some people. Whilst there are many guidelines out there that can teach you the basics of SEO, a balance will always need to be struck between writing engaging and authoritative content and following the rules of SEO in order to ensure that your texts are optimized for search engines. With the release of Google Panda last year, the lines between once holy SEO ground rules such as keyword density against the need to create  high-quality, fluid text have become blurred. However, being aware of the biggest pitfalls of SEO with regards to web writing remains absolutely vital for your writing career.

Google Panda:

The codeword “Panda” was used to describe the wide-ranging update that Google rolled out across its entire search engine last February. Panda concentrated itself on delivering the best search results possible to web users and Google took great care to actively demote those websites from search results that featured poor-quality or duplicated content. Since Panda, Google has emphasized the aspects of quality, authoritativeness, user intention and freshness in its search results and thus the effect on web writing was clear; texts created for web pages would need to move away from traditional, quick and unoriginal copy.

The effect of Panda:         

Websites that relied on freelance writers to create a large array of texts that lacked in originality and creativity were the big losers of the Google Panda update. Ecommerce websites in particular were hard hit by Panda because they would typically consist of hundreds of nearly identical product pages that differed minimally from each other in terms of content. These sites saw their keyword rankings drop dramatically and this should be a lesson to all web writers out there that the old tactic of creating quick and simple text that simply met the basic requirements of a keyword density check would do nothing to rankings.

The solution for your web writing:

To ensure that your web writing passes the Google Panda test there are a number of SEO writing factors that you have to abide to;

. Web user intention: The first rule of writing in a post-Panda world is to create texts online that would fit what the user had in mind when they searched for a particular keyword and landed on your particular webpage. Your text should aim to either answer the questions that the visitor may have, or should otherwise provide relevant, unique and helpful information to the reader that they would not find on other websites.

. Freshness: Whilst Google trusts content found on websites that have existed for years instead of days, this does not mean that your website should feature the same written texts that it featured three years ago. The Panda update now focuses on finding fresh content for the web user as it knows that the user is more likely to be interested in up-to-date information and news about a topic. Thus, keep your web writings topical and be sure to create content on a regular basis. For a blog a new and original article once or twice a week is ideal.

. Length: The length of the text on a webpage is a dead giveaway that your content is written for search engines and not for actual people. Writing at least 600 words in your texts will ensure that your web pages are not flagged up as spammy content by the Google search bots.

. Authority: The “authoritativeness” of a text may seem a little vague to judge at first; however Google judges the quality and authority of a web text on the number of links that are created to it – or more broadly the level of web user interaction with that text. If your goal is to rank with blog articles, then in order to increase the likelihood that people will link to your writings, you have to put a level of dedication and research into your texts. Bring something new to the scene and try to make your article original. If, over time, people are impressed by your writings and frequently interact with your content or create backlinks to your website, then Google will recognize this and consider your writings to have a certain level of quality and authoritativeness about them and will increase their ranking positions in search results.

For us web writers, Google Panda only increased the importance of bringing some originality, freshness and individuality to our writings. The large majority of web writers should have no problem bringing these aspects of writing to the forefront of their work, as these are the main reasons that we entered the industry in the first place!

Author: Robert from twago, a SEO web writer and blogger living in Berlin.


  1. Your solutions very useful for me as I am a new in blogging things. Can Panda be cheated in any way?


Post a Comment

Comments are moderated very strictly

Popular posts from this blog

En Dash, Em Dash, and Hyphen

We have three types of dashes in use: The hyphen, En Dash, and the Em Dash. In this post, we will see how to use them all correctly. Hyphen (-) The hyphen is the minus key in Windows-based keyboards. This is a widely used punctuation mark. Hyphen should not be mistaken for a dash . Dash is different and has different function than a hyphen. A hyphen is used to separate the words in a compound adjective, verb, or adverb. For instance: The T-rex has a movement-based vision. My blog is blogger-powered. John’s idea was pooh-poohed. The hyphen can be used generally for all kinds of wordbreaks . En Dash (–) En Dash gets its name from its length. It is one ‘N’ long (En is a typographical unit that is almost as wide as 'N'). En Dash is used to express a range of values or a distance: People of age 55–80 are more prone to hypertension. Delhi–Sidney flight was late by three hours. In MS Word, you can put an En Dash either from the menu, clicking Insert->Symbol or by the k

Another Tiny List of Confusables

Earlier, you may remember we published a list of confusable words . Here we are again, with such a list of words. Abjure/Adjure: Abjure means "to formally renounce (give up) something" such as a position. Adjure on the other hand means 'to appeal to' or 'solemnly order'. The governor decided to abjure his position due to political pressure. Normally, adjuring to the subordinates doesn't give many results. Amount/Number: Use amount when you have uncountable subject. Use number when it is countable. The amount of love one gets depends on the number of friends one has. Appraise/Apprise: Appraise is the word applied to quantitative evaluation of something. Apprise means 'communicate' or 'inform'. Appraising diamonds is the work of an expert. Joe apprised me of the schedule of events. Attorney/Lawyer/Solicitor: These terms are highly misinterpreted and confused by many people. Let me clarify. In the US, an attorney is any member

Abhinav Bindra: Our Pride, First Indian Gold in Olympics

Yesterday in Beijing Olympics was quite special for us, Indians. One certain Abhinav Bindra made himself the most eligible bachelor in Indian subcontinent. Our first ever gold medal in Olympics was born , from the hands of Mr. Bindra (25)  , who won the gold medal at the World shooting championship for India, for men’s 10m air rifle shooting . Abhinav hails from a rich Sikh Khatri family. He was born in 1982, September 28. After doing his MBA from the University of Colorado, he went to Germany for his shooting training . He is said to own a shooting range in his farmhouse in Chandigarh and practice 14 hours a day. Others of Abhinav’s Achievements * He made a junior world record of 597/600 in 2001 Munich World Cup to win a Bronze. * In Manchester in 2002 Commonwealth Games, he scored a Gold, thus making himself the first Indian shooter to get a gold in a world championship. * He won Rajiv Gandhi Khel Ratna award in 2001, one of the most prestigious awards for sportsmen in Ind