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Internal Link Building for Traffic Growth

Bloggers know well the importance of traffic building to their pages. Normally, when a blogger has a number of links incoming to his blog, his PageRank goes up. And this rise in PageRank causes the newer pages of the blog be indexed faster and rank higher in search results even without enough incoming links. Still, there are pages that get very high traffic on your blog, and those which don’t get enough traffic. We will see why.

The main reason why a page within your blog doesn’t get enough traffic may be the lack of enough incoming links. Every blogger realizes pages in his blog that they rate as their masterpieces. They will repeatedly link to these pages from their newer posts. This sort of frenzied internal link building causes these pages to rise high in search results.

At the same time, there are standalone pages within your blog that gets linked from no other post. These pages lurk at the very bottom of traffic stats with very few daily visits. Here is what you should do to build links to these internal pages. Building strong internal blog links is very important in terms of SEO.

The Procedure

1. Find Traffic Stats of All Pages

Fire up your analytics application and find out which pages get the highest traffic and which the lowest. You have to concentrate on the higher to lower basis.

2. Find Categories

Now, you have to categorize the pages that get highest and lowest traffic according to the topic and keywords. For instance, there may be two pages in your blog related to ‘traveling to Europe’, one getting the highest traffic and the other the lowest. Group such posts together into a list.

3. Rewrite High Traffic Pages

Now, rewrite the high traffic pages, and put a link out to the low traffic page within the same category. This will cause the low traffic pages get some robust inlinks. Make sure you specify appropriate anchor text. These links, being high PR, causes a rise in PageRank of the low traffic page as well as a growth in its traffic.

4. Eliminate Direct Reciprocal Links

If you have direct reciprocal links in between these pages, it is best to eliminate it. Check the low traffic page if it links to the high traffic one, and remove it or make it NoFollow. Though reciprocal links carry some weight in search results, its importance is low; several reciprocal links may even cause traffic penalization. So, keep reciprocal links to a minimum.


Editing past posts is a good indication of professional blogging. In my post series on professional blogging, I should have included this as an important point. Have a very good link structure, so that the search bots can easily get to the relevant posts on your blog. This will greatly improve the natural search traffic of your site. When you create new pages, look at the low traffic pages and find appropriate ones to link to, without linking only to those masterpiece pages.

Copyright © Lenin Nair 2008


  1. does building too many links in less time also have a negative impact on the rankings? and do i have to build links to internal pages also to get their ranking high? i have a blog at which ranks 2. but i am unable to increase the rank of internal pages.

  2. Yes indeed. But that is not much important in on-page SEO. Because here, we will only interlink internal pages. Your blog looks rather new. Concentrate now on off-page SEO such as link building. Look at my articles on link building to know more.

  3. I have seen your SEO topic on cute writing. its amazing and its got a pagerank which i just cant
    i have a question. I have enabled tags which are getting a higher page rank than the original posts. do i make the tags no follow. what i thought is my posts are being treated as duplicate content so they are not being indexed. and this must be because of the tags. is that possible?

  4. No, Free Links Exchange, the page in question doesn't have a PR. It's purely because the labels (tags) in Blogger are disallowed from search with robots.txt file. So this page: is not in Google search index.

    This is the case with Blogger. In your WordPress blog, tags may be indexed by search engines. And I saw it is the case with your blog. I do recommend you make tags nofollow. There is rumor that label pages and archive pages cause duplication of content.

    You may disallow the label pages and archives with robots.txt file in your blog.

    In order to get faster indexing of your newer pages, what you can do is submit a sitemap to Google at Google webmaster tools. Then do quite a bit of social bookmarking through various dofollow social bookmark sites like Digg, and try to get some more links incoming to your newer posts. If you have more doubts, just put them into a questionnaire and send me through contact form. We can make a post on it.


  5. Thank you so much. i have a few questions which i will definitely write. I will be out on a vacation for a week or so, when i am back i gotto talk. And what i will do is, make my tags nofollow before i leave today. But i hate doing it as they are the only pages (other than my homepage) which have a rank. lol..
    Anyways, thats fine. Thanks so much.

  6. I agree with your tips.I think i will do the same thing on my blog if i have time.


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